Following that, these updates were announced:
(1) WhatsApp data will be used by Facebook to send advertisements (source: theverge.com)
(2) WhatsApp will begin to send advertisements to users
Implications for Privacy
- All the private messages, pictures, videos (that users send on WhatsApp) are now likely analysed for advertising trends.
- It follows that all these information, including the embarrassing or undesirable, is archived somewhere (even though there is supposedly end-to-end encryption).
- The primary criteria for mining information is mileage for advertising.
Implications for Cyber Wellness
(1) Users need to be continually vigilant on what we share on any social media platform - embarrassing information will not disappear or be deleted
- Young children are especially vulnerable because most sites they use collect information for advertising.
- What may not embarrass or concern users now may show up to be a concern later
(2) Take precautions and make privacy changes
(3) Back to Step 1 - continue to be vigilant because it is unlikely that this will be the last attempt to monetise user data
This comment is an opinion and not yet a fact - like we first talked about the possibility of data sharing with Facebook 2.5 years ago. However, current business models of most social media platforms (Snapchat, Google, Facebook etc) point to a likely and continual attempt to maximise monetisation & alter users' notion & expectations of privacy.
With all this said,